Role
- Contractor - Principal UX/UI Designer
- Information Architect
- Prototyper
- Visual Designer
Story
- Startup owner wanted website designs translated from conceptual sketches of offering
- Aziksa uses a SaaS model to offer cloud-based on-demand courses and hands-on labs for IT personnel
Process
- reviewed preliminary wireframes
- conducted competitive analysis
- generated 2nd gen. wireframes in Axure, defined UI architecture
- evolved wireframes into Axure prototype
- validated UI goals, designs with product owner
- delivered updated designs to development team
- defined visual style and company logo
- designed marketing collateral
- Latest mockup of home page
- Introducing product team to iterative UCD Process
