PortfolioHealthline

Role
  • Principal UX/UI Designer
  • Information Architect
  • Prototyper
  • Usability Researcher
  • Visual Designer
Story
  • Healthline, as a startup, needed their new web site to offer market differientiating B2C healthcare search options to compete with WebMD.
Deliverables
  • Task flow diagrams, persona profiles,
  • Wireframes, mockups, interactive prototypes,
  • UI design specifications
  • Usability testing plans & reports
  • Symptom Search tool mockup
  • Symptom Search wireframe
  • Search engine results page (SERP) mockup
  • SERP taxonomic conceptual design